Exploring Green Business Challenges in Bangalore City: A Qualitative Study of Green Enterprise in the Home and Living Sector

Bio : Deep Vora holds a master’s degree in Public Policy from the Kautilya School of Public Policy at GITAM University. Previously, he completed his undergraduate degree in Management Studies from the University of Mumbai. His key interests include Geopolitical issues, climate finance, and ESG consulting.

He was associated with LVBL Accelerator in Bangalore for his capstone project, working on live projects that support green entrepreneurship in the MSME sector. He worked as a Project Coordinator for the International Bearing Expo at Bearing Manufacturing India, where he managed events and stakeholder engagement. He was also associated as an intern with DeepStrat in New Delhi, analyzing India's national security strategies and participating in discussions on emerging technology issues and foreign information manipulation interference. His diverse experiences reflect his commitment to integrating sustainability with public policy solutions.

Project Outline: The paper aims to explore the challenges faced by green entrepreneurs in Bangalore, specifically within the home and living sector. This paper seeks to understand the various barriers and drivers influencing green entrepreneurship, focusing on how these enterprises compete with conventional market players. The study utilizes the Multiple Streams Framework (MSF), to analyze the interplay between environmental issues, policy dynamics, and market demands. The research involves qualitative analysis through semi-structured interviews, document analysis, and thematic analysis. Despite the increasing emphasis on sustainable development and green entrepreneurship, the study highlights green business faces key barriers like limited financing, regulatory challenges, and high market entry costs. Despite these obstacles, the paper reveals that green entrepreneurs are motivated by socio-environmental goals and are committed to sustainability beyond mere economic benefits. The report concludes with recommendations to support the practical needs of green businesses, fostering a supportive ecosystem that promotes green entrepreneurship and integrates sustainability into mainstream business practices in India.